Our Supporter Promise

We are transparent and honest

Accountability: We clearly share how your donations are used in our work, always striving to maximise impact for children. 

Integrity: We assess donations and partnerships to ensure they align with our Ethical Partnerships Policy. 

Clarity: We explain our decisions clearly and remain transparent in our communication. 

We will respect everyone’s privacy and dignity

Ethical storytelling: We share authentic stories in a way that safeguards the dignity of children, young people, and families. 

Data protection: We keep your information safe, never sell it, and only contact you in the ways you have agreed to. You can easily change your preferences at any time as per our Data Retention Policy and in accordance with GDPR regulations.  

Protecting vulnerable people: We ensure that our staff, suppliers and volunteers adhere to the Fundraising Regulator’s Code of Fundraising Practice, which includes treating people fairly and taking into account vulnerable circumstances so that a donor can make an informed decision.  

Safeguarding: Our policies ensure every child and young person’s wellbeing is prioritised across our programmes and communications. 

We will champion local expertise

Community leadership: Our programmes are led by local experts who best understand their communities, ensuring your support has meaningful impact. 

Growing and learning: We understand that the needs of children and young people are ever-changing and we are committed to evolving our approaches to meet these needs. 

We will adhere to the highest fundraising standards

Regulatory compliance: We follow the Code of Fundraising Practice and meet standards set by the Charity Commission, the Fundraising Regulator, and other bodies. 

Efficiency: We use your donations efficiently, ensuring the greatest possible impact while managing core costs responsibly and transparently. 

Respectful approach: We value every contribution, won’t pressure you to give, and always appreciate your generosity, no matter the amount. 

We will listen and learn

Open communication: You can always speak to a real person at SOS Children’s Villages UK. We respond promptly to your questions and feedback, and we welcome suggestions for improvement. 

Continuous improvement: If we make a mistake, we’ll apologise, fix it, and learn from it, constantly refining our standards. 

Our Trustees: Our trustees uphold the highest standards of transparency and accountability, ensuring that SOS Children’s Villages UK continues to earn your trust. 

We will welcome you into our community

Keeping you informed: We’ll regularly update you with stories and case studies from around the world, including emergency responses, so you see the difference you’re making, unless you have told us you would prefer not to hear from us. 

Personal connection: Whether you choose to donate, fundraise, volunteer, or simply stay in touch, we’ll help you find the best way to stand alongside children and young people who rely on our work.